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In 2022, Linktree underwent a transformative rebranding in partnership with the renowned design agency Collins, adopting a dynamic and adaptable new identity. I helped bring the motion side of the brand to life.

In 2022, Linktree underwent a transformative rebranding in partnership with the renowned design agency Collins, adopting a dynamic and adaptable new identity. I helped bring the motion side of the brand to life.

In 2022, Linktree underwent a transformative rebranding in partnership with the renowned design agency Collins, adopting a dynamic and adaptable new identity. I helped bring the motion side of the brand to life.

Interactive website animations

I worked closely with the Linktree product team to incorporate beautiful brand moments within the product, including interactive animations on the rebranded website and loading states within the product.

Interactive website animations

I worked closely with the Linktree product team to incorporate beautiful brand moments within the product, including interactive animations on the rebranded website and loading states within the product.

Interactive website animations

I worked closely with the Linktree product team to incorporate beautiful brand moments within the product, including interactive animations on the rebranded website and loading states within the product.

The animated silhouette treatment brings 2D elements to life in a 3D space, inviting visitors to explore beneath the surface. As you hover over images, they flip and move across the screen, creating a digital collage that showcases the creators behind each link.

The animated silhouette treatment brings 2D elements to life in a 3D space, inviting visitors to explore beneath the surface. As you hover over images, they flip and move across the screen, creating a digital collage that showcases the creators behind each link.

The animated silhouette treatment brings 2D elements to life in a 3D space, inviting visitors to explore beneath the surface. As you hover over images, they flip and move across the screen, creating a digital collage that showcases the creators behind each link.

The visual language across the brand reflects the layers of a person and the diverse content that can be shared on Linktree.

The visual language across the brand reflects the layers of a person and the diverse content that can be shared on Linktree.

The visual language across the brand reflects the layers of a person and the diverse content that can be shared on Linktree.

Campaigns and Go-to-Market strategies

Leading motion work on multiple campaigns and go-to-market strategies, the video below is from the Linktree brand campaign. It not only grew ToF traffic by 6% monthly but also played a key role in Linktree's 8.5pt uplift in aided brand awareness on the Harris Poll. The campaign generated 62 million impressions, with ToF Growth reaching 1.9+ million sessions—exceeding company goals.

Vidcon Los Angeles

At Vidcon in Los Angeles, Linktree's brand debut was a hit. The motion brought vibrancy to the Linktree booth, animated party screens, and even adorned a sizable video billboard truck that circled L.A. throughout the event. As a bonus, Vidcon recognized the Linktree booth as the most attractive at the event.

Credits:
The Linktree rebrand and new website have been featured on Behance, SiteInspire, TechCrunch, and more.

Chief Creative Officer: Nick Humphreys
Creative Director: Tim Shelley
Head of Brand: Alex Lazaris
Brand Designers: Tee Tran, Nicko Phillips, Melanie Weiner, Maygan Abude
Motion Designers: Ralph Matthews, Adrian Adermann, Kevin Lam
Product Designers: Aron Mayo, Marvin Schwaibold, Seb Petravic
Engineers: Phil Johnson, James Macpherson, Mike Bywaters, Jesper Vos
Project Managers: Laura Desouza, Megan Milne
Agency Partners: Collins, ATS Type

Credits:
The Linktree rebrand and new website have been featured on Behance, SiteInspire, TechCrunch, and more.

Chief Creative Officer: Nick Humphreys
Creative Director: Tim Shelley
Head of Brand: Alex Lazaris
Brand Designers: Tee Tran, Nicko Phillips, Melanie Weiner, Maygan Abude
Motion Designers: Ralph Matthews, Adrian Adermann, Kevin Lam
Product Designers: Aron Mayo, Marvin Schwaibold, Seb Petravic
Engineers: Phil Johnson, James Macpherson, Mike Bywaters, Jesper Vos
Project Managers: Laura Desouza, Megan Milne
Agency Partners: Collins, ATS Type

Credits:
The Linktree rebrand and new website have been featured on Behance, SiteInspire, TechCrunch, and more.

Chief Creative Officer: Nick Humphreys
Creative Director: Tim Shelley
Head of Brand: Alex Lazaris
Brand Designers: Tee Tran, Nicko Phillips, Melanie Weiner, Maygan Abude
Motion Designers: Ralph Matthews, Adrian Adermann, Kevin Lam
Product Designers: Aron Mayo, Marvin Schwaibold, Seb Petravic
Engineers: Phil Johnson, James Macpherson, Mike Bywaters, Jesper Vos
Project Managers: Laura Desouza, Megan Milne
Agency Partners: Collins, ATS Type

Let's work together

Let's work together

Let's work together