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MTV Asks rebrand

MTV Asks rebrand

MTV Asks rebrand

I worked with MTV to re-imagine ‘MTV Asks’, the interview based show where fans ask their favourite artists questions. Guests include the biggest music stars from around the world including Harry Styles, Miley Cyrus, Justin Bieber and Ed Sheeran.

I worked with MTV to re-imagine ‘MTV Asks’, the interview based show where fans ask their favourite artists questions. Guests include the biggest music stars from around the world including Harry Styles, Miley Cyrus, Justin Bieber and Ed Sheeran.

I worked with MTV to re-imagine ‘MTV Asks’, the interview based show where fans ask their favourite artists questions. Guests include the biggest music stars from around the world including Harry Styles, Miley Cyrus, Justin Bieber and Ed Sheeran.

We created a range of broadcast design assets, new logo, wallpapers, lower thirds, mortises and backgrounds which could be used by the shows editors to assemble each episode in the series.

We created a range of broadcast design assets, new logo, wallpapers, lower thirds, mortises and backgrounds which could be used by the shows editors to assemble each episode in the series.

We created a range of broadcast design assets, new logo, wallpapers, lower thirds, mortises and backgrounds which could be used by the shows editors to assemble each episode in the series.

MTV wanted the re-brand to be a text-as-graphic design. This involved phrases from the show and some 3D animation. They wanted the graphics to be inventive and satisfying to watch. 

MTV wanted the re-brand to be a text-as-graphic design. This involved phrases from the show and some 3D animation. They wanted the graphics to be inventive and satisfying to watch. 

MTV wanted the re-brand to be a text-as-graphic design. This involved phrases from the show and some 3D animation. They wanted the graphics to be inventive and satisfying to watch. 

MTV wanted the re-brand to be a text-as-graphic design. This involved phrases from the show and some 3D animation. They wanted the graphics to be inventive and satisfying to watch. 

The show is filmed at the purpose build studio or a hotel or music venue which meant the graphics needed to feel premium, bright and striking so as to add interest when the backdrop is dull.

The show is filmed at the purpose build studio or a hotel or music venue which meant the graphics needed to feel premium, bright and striking so as to add interest when the backdrop is dull.

The show is filmed at the purpose build studio or a hotel or music venue which meant the graphics needed to feel premium, bright and striking so as to add interest when the backdrop is dull.

Process: Design references

Process: Design references

Process: Design references

Credits:

Ralph Matthews: Lead design & animation, Logo design
Amy Shields: Design
Kate Dunn: Creative Director
Diego Ghirardo: 3D Animation

Credits:

Ralph Matthews: Lead design & animation, Logo design
Amy Shields: Design
Kate Dunn: Creative Director
Diego Ghirardo: 3D Animation

Credits:

Ralph Matthews: Lead design & animation, Logo design
Amy Shields: Design
Kate Dunn: Creative Director
Diego Ghirardo: 3D Animation

Let's work together

Let's work together

Let's work together